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Old Navy Packaging

 

Old Navy Packaging Guidelines

Old Navy packaging underwent a complete redesign that launched Summer 2018. Working alongside the senior designer who ideated and developed this design system, I was tasked to flush it out through best and worst case scenarios that would show up on labels, polybags, headercards, hangtags, etc. I created a comprehensive document that contained rules around typography, sizing, placement, and layout that production could refer to when implementing the new design across all assets. I also created all illustrations that live on packaging and labels.

 
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